Benefits Of Blogging For Your Small Business
If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers.If you run a small business, you may be wondering if blogging lives up to the hype. Here are some statistics you should see:
- 61% of US consumers have made a purchase based on a blog post. (Source)
- 37% of marketers find that blogs are the most important method of content marketing. (Source)
- Companies that blog enjoy 97% more inbound links than blogless competitors. (Source)
- Websites with blogs have 434% more indexed pages than websites without blogs. (Source)
- B2B businesses are more likely to blog than B2C businesses. (Source)
- 94% of those who share posts do it because they think it will be helpful to others. (Source)
- B2B companies with blogs get 67% more leads than those without. (Source)
The Case for Small Business Blogs
Here are some of the most important benefits of having a blog for your business:
Boost Search Engine Optimization
Search engines love to provide fresh, valuable content to searchers. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).As an added bonus, you will benefit from backlinks as other websites begin to link to the articles on your website. This adds more fuel to the SEO fire because search engines consider backlinks as an endorsement of the authority of your website.
Develop Relationships with Potential and Existing Customers
Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers� comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
Establish Your Business as an Industry Leader
No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a �go to� resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
Connect People to Your Brand
Blog posting allows you to show a personal side of your business that perspective and current customers won�t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
Provide Value for Your Readers
One of the biggest benefits of business blogging is the ability to provide value to visitors. Posts that help them solve problems or include tips to make something in their life easier or better are far more interesting to potential leads than in-your-face ads. Of course, your products or services will be part of the solutions you provide in your posts, but in a subtle, helpful way. By taking the time and energy to provide beneficial content for free, you are actually building loyalty among potential customers who will become more likely choose your company over your competitors when they are ready to make a purchase. You can even include testimonial-centered posts to nudge those considering a purchase to take that next step. If your blog posts are simply product promotions or service pitches, don�t bother blogging. Readers won�t be interested.
Generate Leads
You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touch points. Not only will they regularly see your blog posts, the door is now open for email marketing opportunities to promote your business, send special promotions, and more. The more often you can connect with a lead, the better the chance of converting them into customers.
Create Opportunities for Sharing
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it�s free marketing and it further validates you as a credible business.From a practical standpoint, blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business should pass up.Are you interested in creating a blog for your organization? We can help. OpenVine offers a variety of web design solutions to meet your needs. No time to blog? No problem. Our copywriting and content creation team can work with you to create thoughtful, informative posts for your business blog.
http://www.openvine.com/small-business-internet-blog/5-benefits-of-blogging-for-your-small-business/
How do you really feel in regards to Write Blog Post?
There are 3 ways to write a blog post. In this short article I will go over the three techniques and offer you the resource listing for every technique.
Free: The complimentary techniques entail a lot of experimentation. If you know what you are doing then this might be the way to go. For example, if you intend to obtain traffic to your website then this is a choice.
When you have created your short article and released it on your site there is no cost to you. There are some negative aspects to this though. One is that you might not always obtain the best outcomes with totally free techniques.
One thing you ought to search for is whether or not individuals are taking your info and offering it away. This is something you can check out by looking for some free examples. These will typically supply info and also if they offer it away then you recognize that the details you are giving isn't beneficial.
Paid: If you have a book or e-book then you can sign up for the solutions of the composing solution. You can see what works best for you as well as do the writing yourself. This gives you all the control. You can also choose which strategies you want to use when you do the writing.
After that there is the Paid Guide Technique. This guide will certainly provide you detailed directions for developing your really own article for your website. This can be quite an useful device to have when it concerns creating a post.
The terrific aspect of these guides is that they will certainly aid you to learn and also not overwhelm you with information. When it pertains to discovering just how to create an article, you need to maintain it easy. this contact form These guides will certainly keep it by doing this.
A great suggestion for getting going is to review one of these overviews initially. This will enable you to discover what the guide is speaking about and also whether or not you like it. This additionally permits you to examine drive the details without investing a cent.
One more tip is to locate a guide that is provided for free. There are a lot of guides that are free that can be located on the internet. These overviews can supply details that you can use to write a blog post that will certainly obtain you some website traffic.
After you have made a decision to create a blog post for your website you require to pick a title. The title should be something that stands out and orders your attention. You need to have the ability to develop a title in under 10 secs.
Another point you require to do is consist of a contact us to action in your post. This is something that will get hold of people's interest as well as tell them that there is something you desire them to do. Normally this is with a web link to a landing page or internet site.
Bear in mind that when you create a blog post that it is essential to make it brief. If you take too lengthy to do this after that it is tough to discover just how to compose a blog post and you will not find out anything. Make certain you follow the three techniques noted above and also your blog will certainly succeed quickly.
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